How to write compelling product descriptions

Knowing how to write compelling product descriptions is crucial to your business, your bottom line, and to your potential customers who are reading them before choosing to convert.

Bobby Vincent BrunoFebruary 16, 2018product descriptions, Marketing, eCommerce, Digital Marketing

Tide Ad Super Bowl 2018 Commercial Ad Analysis

Mad Marketing - It's a Tide Ad! That's right, one of the most popular ads to air during the Super Bowl was a unique and comical Tide commercial. Sponsored by Procter & Gamble and crafted by Saatchi Saatchi NY. So, what made this ad so special?

Bobby Vincent BrunoFebruary 5, 2018Commercials, Marketing strategies, Marketing, Super Bowl, Tide Ad

Apple 1984 Superbowl ad an ad to remember

Mad Marketing Consultant - Apple 1984 Super Bowl ad! Millions of dollars were poured into creating this ad. So much so, the company got cold feet and wanted to pull the spot! It’s said that the agency said it was too late to pull the spot; however...

Bobby Vincent BrunoJanuary 30, 2018Ad analysis, Apple, Apple 1984

Segmenting your market is important and here is why

Marketing Consultant NYC - Market Segmentation stems from understanding that a single business or individual, cannot be everything to everyone.

Bobby Vincent BrunoJanuary 27, 2018

Understand the differences amongst fixed costs, variable costs, relevant costs, and sunk costs

Understand the differences in your costs - There are distinctive attributes that distinguish the differences between fixed costs, variable costs, relative costs, and sunk costs. Here's what you need to know. So don't get mad, get Mad Marketing!

Bobby Vincent BrunoJanuary 26, 2018Mad Marketing, know your numbers, business costs, marketing strategy, business knowledge

How you can interpret The Art of War for Business Today

When going into Battle there are 5 things to be assessed according to Sun Tzu; The Way, The Weather, The Terrain, The Leadership, and The Discipline. This infographic was crafted to introduce you to strategic thinking in business as you can translate Sun Tzu's assessments for business.

Bobby Vincent BrunoNovember 27, 2017strategy, marketing, Business, business strategy, Art of War, Sun Tzu

Dual Distribution and Multi-channel Distribution.

Dual distribution and multi-channel marketing are two distinct ways for businesses to reach customers through different mediums. These strategies will sometimes compete with each other for similar customers or bring in new customers.

4 Sources of Strategic Change that all marketers need to know

Strategic change arises in four different ways including market evolution, technological innovations, market redefinition, and change in marketing channels. These four elements provide insight as to what is going on in the world of business which will help determine an organization next steps.

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