Strategic change arises in four different ways including market evolution, technological innovations, market redefinition, and change in marketing channels. These four elements provide insight as to what is going on in the world of business which will help determine an organization next steps.
Read MoreUnderstanding the different types of channel power and channel conflict can help you understand your current position in ongoing business relationships as well as how to avoid channel conflicts. In addition it will act as an aid for strategic decision making.
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